American Express

In the spring of 2021 I was commissioned by American Express to design two storefront signs for their small business partners in Toronto. The signs were used to help announce the reopening of several small businesses in Toronto as part of Amex’s ‘Shop Small’ campaign which encouraged Canadians from coast to coast to consider shopping small and supporting their local businesses and merchants. I wanted to focus on bold shapes and colors to create a vibrant and playful energy to welcome customers into these businesses. Pictured with the work below is the manager of Glad Day Bookstores, an important community space and literary retailer for queer folks in Toronto and Canada.