Crown Royal

Crown Royal and Genius partnered for their first “Green Velvet Music Video” series to showcase singer, lyricist and saxophonist Masego. I had already been such a huge fan of Masego’s music because of his dynamic use of texture in his arrangements and blissful melodies. The direction of this piece was an exploration of Black joy through the prism of Crown Royal’s colors, but also a motion piece that would create a sense of buoyancy and adventure to compliment Masego and his band's performance. I love creating motion pieces for live shows because I really believe that it creates an opportunity to cultivate a multisensory experience that helps audiences connect deeper with sound. Music moves me, and I like to make things that move to music