Hersheys "Her For She"

Directed this empowered spot for Hershey's Canada celebrating 5 trailblazing young women for Women's Month 2023. This campaign featured this 30sec spot, and a cut down for each talent. Happy to say it became Tucker Carlson's FAVORITE women's month spot ( I'm being sarcastic) and emboldened many transphobic people to talk about it. The pain of their vitriol aside, this small but might campaign exemplifies the importance of representation and championing ALL women's stories.